Content analytics helps you stop guessing and start scaling what works. See which topics and formats drive organic traffic, where readers drop off, and which pieces convert.
Key Takeaways
- Double down on posts with high engagement and conversions.
- Fix SEO/UX issues on high‑impression, low‑click or high‑bounce posts.
- Build topic clusters from proven winners to grow authority.
What Can You Do with Content Analytics?
- Identify top posts by traffic, engagement, and conversions.
- Map topics to search intent; fill gaps with new content.
- Pinpoint sources (search, social, email) that drive high‑quality readers.
- Measure scroll depth, time on page, and CTA completion.
How It Works (Reader Journey)
- Reader discovers your post (search/social/newsletter) and lands on page (pageview).
- Engages (scrolls, clicks internal links) or exits (bounce).
- Converts (newsletter signup, demo request, purchase).
Operationalizing insights
Weekly cadence
Review winners/losers, update briefs, and schedule refreshes for decaying posts.
Topic clusters
Interlink related posts to build authority and improve crawlability.