Ecommerce analytics turns store activity into growth: it shows you where shoppers drop off, which campaigns convert, and which products lift margin. Focus on the few metrics that move conversion rate (CR) and average order value (AOV), then iterate.
Key Takeaways
- Raise CR by fixing high‑dropoff steps (cart → checkout).
- Lift AOV with bundling, cross‑sell, and free‑shipping thresholds.
- Cut CAC by doubling down on high‑ROI channels and creatives.
What Can You Do with Ecommerce Analytics?
- Identify pages and steps that leak revenue (view → add → checkout → purchase).
- Improve product detail pages (copy, media, social proof) with A/B tests.
- Optimize channel mix by measuring revenue per session for each source/medium.
- Spot high‑LTV products and promote them in ads and emails.
How It Works (User Flow)
- Shopper views a product (
view_item). - Adds to cart (
add_to_cart), begins checkout (begin_checkout). - Completes purchase (
purchase). Funnel rates reveal which fixes drive the biggest lift.